Tag: Branding
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God as “Chief Branding Officer”—and Bezalel
This week’s Bible portion, Vayakhel-Pekudai (Exodus 35:1-40:38 and Ezekiel 45:16 – 46:18) teaches us how God specifically named the people He wanted to build His place of worship in the desert. Bezalel (בְּצַלְאֵ֛ל) – “in God’s shadow,” was the primary craftsman. Oholiab (אָֽהֳלִיאָ֥ב) – “father’s tent,” was his assistant. The applicability of these names to…